sabrina parsons hi resSabrina Parsons is currently CEO of Palo Alto Software. She was a principal co-founder of Lighting Out Consulting, which helped Internet companies realize their online marketing potential.

Prior to co-founding Lighting Out, Sabrina was Sr. Producer at Epinions.com. As Epinions.com’s first employee, she conceived, designed and implemented Epinions.com’s affiliate/partner program, leading an engineering, web design, and marketing team to the successful implementation of one of the most powerful partner programs on the web today.

Before joining Epinions.com, Sabrina was the Director of Online Marketing for Commtouch Software (CTCH). She launched, product managed, and developed online strategies for Zapzone Network, a global email service provider for webmasters and the SOHO market. Prior to working at Commtouch Software she was the Online Marketing manager for enCommerce, now a part of Entrust Securities (ENTU). At enCommerce Sabrina oversaw two web site re-designs and managed all online marketing activities.

She, along with her husband Noah, funded and successfully grew the UK Palo Alto Software office in London before selling it to the parent company and returning to Eugene Oregon where she joined the Marketing Department as Director of Marketing and Communications.


10 Responses to “About”

  1. Nataly January 30, 2008 at 9:31 pm #

    Hi, Sabrina,
    Thanks very much for reading the Work It, Mom! Blog and for linking to it. I’ve now added your blog to my feed and have really enjoyed reading your posts. CAN’T believe your doctor’s office said that!

    I hope you will consider publishing some of your posts — like that one — as articles on Workitmom.com, in our popular member articles section. Any member can publish an article and I think yours will be very well received. If nothing else, it’s a good way to express yourself to a supportive group — and we certainly don’t ask for exclusivity, so you can publish blog posts as appropriate. (To submit an article, just join WIM and use our submission form:


    It’s great to “virtually” connect with a fellow tech entrepreneur — and btw, I was a huge fan of epinions when it was running (was at Mckinsey at the time, wishing I was doing something more creative.)

    Kind regards,

  2. M. Felicity Chapman February 8, 2008 at 3:18 pm #

    I have enjoyed reading your site and thought you might be interested in learning more about Cubes&Crayons. Right now I blog for YourOnRamp and you can learn more about me here.

    Cubes & Crayons, recently opened in Menlo Park and have already received some decent press from Palo Alto Weekly and Gentry Magazine. We provide office space in tandem with a child development center on a flexible schedule. Our clients are located anywhere from San Mateo all the way down to San Jose, and we are already looking for our second campus. We are conducting workshops in March (below) as well as have regular networking groups.

    M.F. Chapman

  3. Elaine Biss May 10, 2008 at 1:59 am #

    Lancaster – May 7, 2008, – Today’s female entrepreneur brings more style, flare and femininity into the boardroom than most of her predecessors. She wears chic, form-fitting fashions, keeps up with the latest beauty trends, and even though a blackberry is glued to her hand and her agenda book is always filled, she isn’t afraid to let her hair down. The type of woman who has it all together, some might call her a ‘Diva’, but members of the new online community Divapreneur™ call her ‘our type of woman.’

    Like their more conservative female entrepreneur counter parts, Divapreneurs are a growing breed, and while they want solid information from experts, they also want to discuss issues with their peers. With an invitation only membership, the Divapreneur™ online community is a new resource for these modern business Divas to share ideas, discuss business issues and learn better ways to balance career and family, in addition to using community discussion groups and forums as sounding boards for the exchange of support and advice.

    “I wanted to create a free online network composed of quality elite members that range from work at home professionals to the Presidents of Fortune 500 companies”. says founder and Executive Director, Elaine Biss, who came about the idea when in her design business she witnessed several women who needed just a little push in the right direction to realize their dreams. “Regardless of whether you are single or married, Latina, Black or White, the only requirement here is that you have a business and be a girl”

    Gaining over 600 members within the first five months, Divapreneur.org adds sass and sophistication to the community with special features like ‘Teach Night’ Podcasts, where different members share their expertise with the community, monthly contests and give aways, along with special member acknowledgement days like Wednesday, “Diva Kudos Day”. Members of Divapreneur get 360-degree access to valuable information, ideas, advice and support to empower them to be better female entrepreneurs. http://www.divapreneur.org

    About Divapreneur™

    Founded by International designer and distinguished illustrator Elaine Biss, in December 2007, Divapreneur is dedicated to being the leading online community for modern female entrepreneurs looking for information, advice, support and empowerment from other women business owners. Its four tiers of outreach include a comprehensive community website, an online publication, a business directory and starting this fall, an annual Divapreneur convention.

    Divapreneur is a trademark of Divapreneur, LLC., a multi-media corporation headquartered in Lancaster, Pennsylvania. For more information, visit http://www.divapreneur.org.

    # # #

    For additional information or to schedule an interview, please contact Morgan McKean with Breathe Media Communications
    at 888.663.8999 or m.mckean@breathemediacomm.com.
    Breathe Media Communications is a full service branding, marketing and media communications agency.

  4. Fiona November 10, 2008 at 1:58 am #

    HI Sabrina

    We’ve just discovered your blog – and think it’s fab, and we’d like to invite you to share it with our new network of women in business (downunder! In Australasia) as we think they’d enjoy it too.

    Our community is called flokka.com (we evolved from entrepreneurette.com and before that herbusiness magazine) – and it’s a place for women in business to create a blog – or link their existing blog. I believe a blog is a vital element of business these days, not only to talk about our businesses, but to share our journeys and dreams – and as a community we can support, encourage and inspire one another.

    We have loads of useful articles and resources for women in business as well.

    You can visit us here at http://flokka.com – there’s no cost to join and link your existing blog.

    I know our members and readers will love your blog too!


  5. M Felicity Chapman May 10, 2009 at 2:43 pm #

    Hey there,

    Just read your girls’ school post. I, too, spent 6 great years at Castilleja. And yes, I do agree with the research that the girls’ education gives an edge. Thanks for sharing with your readers.

    -MF Chapman

  6. Chelsea Platt June 12, 2009 at 7:34 am #

    Dear Sabrina,

    I would like to introduce you to ForbesWoman (http://www.forbes.com/forbeswoman/), an online destination (and quarterly print magazine) serving the interests of women professionals, executives and entrepreneurs. We cover a whole range of topics from careers, management and leadership to well-being, personal finance and style. And you can bet we cover work-life balance, too. We also have regular opinions columns on newsy topics.

    MommyCEO covers just the types of issues that would be of interest to our readers. Your post yesterday about working mom guilt, for example, would have been a hit with our audience. We’d be delighted if, every now and again, you’d send along the URLs of pieces on your site that you think might be of interest to ForbesWoman. And we’ll pass along the occasional URL from our site, too.

    To get us started, here’s a recent story we ran titled, “Women’s Biggest Hidden Health Threat.” http://www.forbes.com/2009/06/04/car-safety-driving-risks-forbes-woman-well-being-autos.html

    All the best,
    Chelsea Platt

  7. Aleya Bamdad February 8, 2010 at 8:19 am #

    Hi Sabrina

    I am an editor of a funny women’s issues site called Powderroomgraffiti.com and have been following your site for a few weeks now. I have really enjoyed what you have to say as your articles are entertaining, educational and fun. I think that my readers would like to see your work as well.
    I would like to ask you to visit http://www.powderroomgraffiti.com/ and if you like it, to link to us. We would be honored if you join us and contribute some of your work. You would, of course be compensated for any articles that you would send to us and can link the articles back to your own site.
    Please feel free to email me with any comments or questions. I hope to hear from you soon.

    Best regards,

  8. Genevieve Colvin May 11, 2011 at 12:49 pm #


    Thank you for your strong support for women in the workplace. I am the workplace lactation accommodation coordinator and would be interested in speaking with you for a blog article that I am writing.

    I look forward to speaking with you.

  9. Catherine August 1, 2011 at 1:35 pm #

    Hi Sabrina,
    What can I say apart from “good job” on your life achievements (’till now of course!) More to come I’m sure.

    Sabrina, I wanted to let you know that I have been linking to your site and have been for sometime now. I like the way you write and I would be honored if you would consider linking to my website also.

    My site is called Affiliate Marketers College and is located at http://affiliatemarketerscollege.com
    Kind Regards


  1. Last Lecture « palmit.commentary - January 26, 2010

    […] Sabrina Parsons, CEO of the company I work for, pointed me towards a YouTube video this morning that I want to share with all of you. In this video Dr. Randy Pausch, a computer science professor at Carnegie Mellon, gives his last lecture and in doing so creates a very real gift that's both inspiring and motivational. Best wishes Randy. Tagged as: CarnegieMellon, MotivatingSpeeches, RandyPausch Leave a comment Comments (0) Trackbacks (0) ( subscribe to comments on this post ) […]

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