I love this post on the 37 Signals blog: How Chipotle, Pinkberry and others win big by doing just a few things well
Obviously the theory behind simplicity and focusing on doing a few things well is what 37 Signals is all about, making it easy for them to endorse this idea. BUT Matt, who writes the post is right. Too often products and services get lost because the people designing them try to do too much. Instead of just launching something simple and focused, they need whatever they are doing to encompass “the perfect” or the “ideal” product or service. I see this all the time when I listen to new businesses pitching ideas. Too many times I hear companies talk about how they can’t release their product because it needs X number of bells and whistles. People get caught up in the design and development and want to tweak and perfect before going out in the marketplace. The reality is that you would be a lot better off starting simply, and getting something out quickly. You can then get feedback and information from the market and your customers, before adjusting and changing the product.
My advice – think simple, launch small, and then as you get traction and revenue, you can think bigger and expand. Don’t get paralyzed into inaction by trying to perfect your product before you get it out there. Focus on simple things that meet real pain points and needs, and elaborate as your customers want and need more. And always think before you add more. Is it worth the resources? Does it clutter the solution or your message? It it core to your business?