It’s hard to ignore the cries that the sky is falling. The Dow has taken its largest falls since the Great Depression. People are talking around the water cooler. People are talking at home. Some businesses are already feeling the pinch (my local Gymboree Music and Play Place sent an email announcing they have closed due to low enrollment) and some businesses are wondering when they will close — not if they will.
But meanwhile I was down at one of my local shopping centers at lunch today, grabbing food and running into Old Navy to pick up some sweat pants for my 4 year old. The parking lot at the mall was PACKED. My husband and I are trying to get into dinner at Paley’s a very good, well-known restaurant in Portland that is expensive (its my birthday dinner) and can’t seem to get a reservation. I went out to lunch yesterday with some friends from the office, and the lunch place (a nice, sit-down Thai place) was packed. What gives?
If I truly knew I would probably be very wealthy, having invested in the right things at the right times. I am not sure when, or if, the other shoe is going to drop. As CEO of a 40+ person company it is worrisome. But at the same time I feel like we can’t affect the macro economic reality, and we need to keep our nose to the grindstone and keep plugging away at the business that we know how to do. We need to keep focused, keep our eye on the ball, and churn out the sales that will keep us growing and healthy. As if our lives depended on it. Because they do.