A few days ago the Wall Street Journal published an article about the results from a survey at a Microsoft Small Business event called Vision to Venture conference. The survey at this event found that 61% of women who own small businesses do no online marketing and 40% do not have a web site. I read the results and naturally I was disappointed. Why is it that women continue to fall behind? But then As I thought about it, investigated the source I think I can say I don’t think these stats are representative of all women owned businesses. Think about it:
- Microsoft Could have an Agenda releasing this survey
- We don’t know where this survey was taken. Perhaps it was at a seminar at the event all about how to take your business online. If that is the case you would expect most people attending to not yet have their business online
- We don’t know whether Microsoft enticed women to fill out the survey by offering any special prizes or rewards. What if the prize was a chance to win wed design time to get your business a web site? If you already have a web site you might not bother filling out the survey.
- You get the picture – I can go on an on with different reasons to potentially doubt the survey
So what’s my point? I think it is really important for everyone to understand that there are professional survey writers that know who to position a survey to get results they want. Think about how politicians come out with survey results that always support them and their issues to the tee. I am going to say that I don’t believe that there is such a discrepancy between men and women in business when it comes to being online. I think that being online depends more on what generation you belong to then what gender you are.